Cropp launches the BECOME UNFOLLOWED campaign!

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About the news

In a world where every move is judged and social media creates pressure to conform – Cropp kicks off the new season with the BECOME UNFOLLOWED campaign. It’s not just a slogan, but a manifesto of freedom and authenticity.

The brand encourages people to live beyond the patterns – without filters, pretending, or the need for external approval. BECOME UNFOLLOWED is a call to walk your own path, act on your own terms, and stop looking back at others’ expectations. No waiting for permission. No chasing likes. After all, the greatest strength is being yourself.

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